Blogging and the real estate business go hand in hand. Real estate is about forming long-lasting relationships with people, giving them information that will help them make prudent buying and selling decisions, and see the transaction through from start to finish. Blogging is all about relationships as well, and making sure that the readers are getting the information they want and need.
Realtors and other real estate professionals can easily start a blog that focuses on their farm area, the area that they do most of their business in, or one that focuses on their area of specialization, such as listing homes, short sales, first time buyers, or other area of interest to one segment of the people who are looking to buy or sell a home or condominium at any given time.
There are several blogging platforms to choose from. Blogger, maintained by Google, is free and very easy to set up and get going. One downfall is that you have very little support and there are times when Google may decide to shut down your blog without warning. Poof, it is gone, and your hard work is gone right along with it.
WordPress is also free and has many technical capabilities, but requires its users to be more tech savvy in certain areas. Support is also minimal to the users.
I use TypePad, and have maintained over ten blogs there for a year and a half. TypePad costs from five dollars to fifteen dollars a month, but the customer service is great and most of the features are built in. I recommend that you start with a free, 30 day trial and see if it is for you.
Blog posts should be written regularly, at least twice a week, so that you can build up your readership. Each post can be as short as a paragraph, and should include valuable information for the reader. Blogging can increase your expert status very quickly and have prospects calling you for more information.